Nom du projet

Bridging French and Hong Kong Cultures

Camden was appointed by Alliance Française de Hong Kong to give the institution’s branding a fresh new look that accurately represents their commitment in the francophone and francophile community in the region.

Camden’s deep understanding of the tremendous impact the institution has in Hong Kong made us the perfect partner to handle the creative direction, logo design and animations. The refreshed branding captured Alliance Française’s French heritage and roots in both Hong Kong and France that created their 70-year legacy. The Camden team picked a series of symbols to highlight the connection between the institution and Hong Kong, as well as the prominence of the color red in all its designs, a color shared by France and Hong Kong.

The refreshed branding icons will be used in various contexts, including the institution’s website, notebooks, tote bags, and cards, to give a modern and interactive feel.

The Camden team also created a 70-year anniversary logo to commemorate Alliance Française de Hong Kong’s presence in the region. The logo represents the institution’s impact on the community and their commitment to building a strong French community in Hong Kong.